Analyzing Argument in Advertisements: A Lesson Using the ASSURE Method

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Overview:

The ASSURE Model, detailed in the infographic below, is an excellent tool to help teachers develop an appropriate and effective learning environment for their students.

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Using this model, I developed a lesson plan on analyzing argument in advertisements.  What was great about this project was that it not only fulfilled a school assignment for my SPU Digital Ed. Leadership master’s program, but I was actually teaching it to my students at the same time.  This made it very relevant to my teaching and I was able to fine tune the lesson through trial and error.  Additionally,  the lesson combines Common Core State Standards in English/Language Arts with ISTE Standards 1 and 2.  While this lesson is intended to be taught in a ninth grade English classroom, it could easily be adapted for a different age group or subject area.

The complete Advertisement Analysis Project Lesson can be found by following the link or it is embedded below.

Reflection:

I found the ASSURE model very useful for creating specific, thoughtful, and thorough lesson plans.  I really liked that it asks you to consider modifications and adjustments so you feel prepared in case anything goes contrary to the plan.  It is especially important to consider this when dealing with technology as it seems like, in navigating digital learning, there is a lot that may not go as planned.  Overall, I appreciated the process but I do think that this model might be a bit too extensive for a day-to-day lesson.  It is very appropriate when planning units, particularly those that heavily rely on digital tools.  With that said, the greatest pleasure I had in teaching this lesson was in the level of student engagement and therefore the quality of the finished projects.  I believe this was in large part due to having to think through each lesson component and possible outcome really helped me address any issues quickly and efficiently.

References:

ASSURE. (n.d.). Retrieved March 03, 2016, from http://www.instructionaldesign.org/models/assure.html

ISTE Standards for Students. (n.d.). Retrieved February 16, 2016, from http://www.iste.org/standards/ISTE-standards/standards-for-students

Media Literacy. (n.d.). Retrieved February 16, 2016, from http://www.teachinctrl.org/lessons/mediabetweenlines.php